Project
Gladway Digital Marketing
Overview
Gladway provides high-quality food service disposables to local restaurants, chain facilities, and supply distributors in California and beyond.
During the Q3 period, Gladway sought to boost its marketing efforts and outcomes by bringing me on board as a Marketing Intern!
My role
As the marketing intern, I took responsibility for crafting HTML marketing emails and flyers while also contributing experimental designs and enhancements to their established design systems. Throughout this internship, I had the opportunity to expand my skill set by engaging in other roles, including UX research, website design, and the creation of new digital assets!
With the combined usage of Canva and Figma, I created HTML templates for emails and flyers.
I've conducted competitor analysis research for graphic design, direct mailing services, and even B2B marketing metrics to ensure I stayed on top of design trends, best quality deals, and effective marketing practices within the food container community for my company.
As Gladway continually updates its product specifications and introduces new offerings, I take charge of ensuring that these changes are promptly reflected on their website. This involves keeping their online presence up-to-date and aligning it with the evolving product landscape.
I was able to try my hand at creating print designs for our calendar, business cards, as well as carton designs!
