Project
One Harbor Clothing Merchandise and Brand Design
Overview
One Harbor is a clothing company that aspired to create a "...streetwear community representing different tastes and interests into a tropical, minimalist aesthetic... we want to make products that evoke chill, relaxing energies bringing unexpected people together."
I worked together witht the One Harbor team to revitalize their brand identity as well as create designs for their merchandise.
My Role
My collaboration with One Harbor began in 2019 when I supported their marketing efforts by creating digital illustrations for their Halloween marketing campaign.
In 2023, we reconnected, and I had the opportunity to play a pivotal role in shaping their brand identity by creating an enhanced and updated brand guideline book!
I sat down for a brief interview with one of the co-creators to bring 'Cannibal Orange' to life visually and capture their unique personality. Drawing inspiration from our discussion, I produced a range of character designs that satisfied the One Harbor team. These designs became the heart of their Halloween-special t-shirts, which did well enough for the team to ask me for another design as well!
Building upon the process from our prior collaboration, I went on a series of individual interviews with the creators to delve deeply into the essence of the 'One Harbor' brand. My goal was to create a 'One Harbor' Persona that would serve as a visual representation of the brand, facilitating a shared understanding among the creators and myself.
These conversations allowed me to refine the brand's narrative, core values, pitch, and mission, transforming it into a more personable and unified identity which was articulated in the brand book I created for them!
